Why Chinese families are rushing to buy gold
Chinese families are buying gold as an investment and store of value rather than jewellery, driving a gold rush at the country's biggest gold markets.
Across China, families are stocking up on gold - not to wear, but to hold. The country is in the grip of a gold rush as households buy more of the precious metal as a store of value rather than jewellery.
Al Jazeera's Katrina Yu visited China's biggest gold market to see the phenomenon up close, where shoppers are snapping up bars and coins for investment rather than adornment.
The rush reflects gold's enduring appeal as a safe-haven asset in uncertain times. For many Chinese families, physical gold - in the form of small bars and coins - has become a trusted way to preserve wealth and pass savings to the next generation, especially when other assets feel unreliable.
The trend also echoes a deep cultural affinity. Gold has long symbolised prosperity and security in China, and buying it for the family vault rather than the jewellery box marks a shift from ornament to insurance.
Whether the rush cools will depend on where prices and confidence head next. But for now, the message from China's gold counters is unmistakable: families would rather hold their wealth in their hands.
Source: Al Jazeera English — TrendWire reports stories in its own words; facts should be confirmed against the original source.